Consulted for Kimberly-Clark while at Accenture Song
Experience live across 18 Latin American countries: Argentina 🇦🇷. Bolivia 🇧🇴. Brazil 🇧🇷. Chile 🇨🇱. Colombia 🇨🇴. Ecuador 🇪🇨. Guyana 🇬🇾. Paraguay 🇵🇾. Peru 🇵🇪. Suriname 🇸🇷. Uruguay 🇺🇾. Venezuela 🇻🇪. Guatemala 🇬🇹. Honduras 🇭🇳. El Salvador 🇸🇻. Nicaragua 🇳🇮. Costa Rica 🇨🇷. Panama 🇵🇦.
Context
Huggies is a child company of the Kimberly-Clark (KC) and founded in 1978. Huggies is a brand of diapers, wipes, and other baby care products. They also educate upcoming parents and the ongoing parents about the baby health care. Digital platform that offers content and tips for future parents. ‘Mais Abraços', cater support network for dads and moms at all stages of their incredible journey, and also make it more practical for them to organize the baby shower and do the basic shopping for the care of their children.
Project Details
Client
Kimberly Clark
My role
UX design - With 2 designers from Huggies
Scope
Mobile first approach
All latin america countries
Timeline
Oct 2021 to March 2022
Problem Statement
New and expecting parents face a steep learning curve and a sense of isolation as they navigate the complexities of childcare. Existing digital solutions often provide generic content and high-friction shopping experiences that don't account for the changing needs of a growing family. This lack of a predictive, supportive environment leads to 'decision fatigue' and a disconnected relationship with essential parenting brands.
Current CX
Design Solution
Unified platform
Providing informative content, tips, and tools to support parents throughout pregnancy, birth, and early childhood.
Community
Build a support network where parents can exchange experiences.
E-commerce experience
Design a convenient and predictive purchase experience that matches the needs of each customer.
Live Experience